I build the AI tools and systems email teams run on.

Agents, LLM workflows, internal tools and lifecycle platforms, with the QA and governance to run them at scale. Braze, HubSpot, Iterable, Salesforce Marketing Cloud and more.

See what I do Try the QA tool

Companies

Teams I've built for

Companies10

AnthropicAnthropic

Apple

Google Fiber

DoorDash

Indeed

Target

OpenSea

Strava

InboxMonster

FITURE

Platforms6

Braze

HubSpot

Iterable

Salesforce MC

Customer.io

Zeta

Skills

What I bring to a team

AI agents and LLM workflows

Agents, prompt libraries and API integrations that automate campaign operations, content and reporting.

Structured promptingTool useAPIs

Internal tools

Self-service builders and apps that let marketers ship without waiting on engineering.

ReactNext.jsTypeScript

CRM platform ownership

Architecture, administration, roadmap and reliability for the platforms lifecycle runs on.

BrazeHubSpotIterableSFMC

Leadership

Led developer teams, set standards and partnered with Marketing, Data, Product and Engineering.

Team leadMentoringCross-functional

Data, segmentation and personalization

Marketing data requirements, integrations and personalization frameworks across channels.

LiquidAMPscriptHubLHandlebars

QA and governance

QA standards, automated testing, link validation and guardrails before every send.

Automated QAGovernanceGuardrails

Workflows

How I automate email operations

AI where it helps and plain automation where it's the better tool, with guardrails, a person in the loop, and numbers that show it's working.

01
Intake
Requests from forms, tickets or Slack become structured specs.
02
Templates and prompts
Reusable templates, rules and tested prompts for each task and brand voice.
03
Automate
Workflows and agents that call your systems: CRM, ESP, assets and analytics APIs.
04
Guardrails
Deterministic checks run on every output before anyone sees it.
05
Review and approve
Marketers approve, edit or reject in one place.
06
Measure
Adoption, time saved and error rates, so the value is visible.

Inbox QA

Paste an email. Get a report.

The checks that break email in real inboxes, with one click fixes for the safe ones. Try the sample, or paste your own HTML.

fall-promo.html

Checking

Runs in your browser

What this shows: automated testing and QA standards, the kind of gate I set up so lifecycle teams catch problems before a send. Built from scratch.

Dynamic email

Your data, in every ESP's language

Customer data decides what each subscriber sees. AI picks the segments and drafts the variants, and the template logic gets the right one to every person, on any platform.

Pick a subscriber

Profile data

What lands in the inbox

Northwind Coffee

fall-promo / hero module

What this shows: segmentation and personalization logic written natively for each platform, from Braze Liquid to HubSpot HubL.

Selected work